prabandhan

PRABANDHAN: INDIAN JOURNAL OF MANAGEMENT

MARCH  2018

VOL.11

NO.3

SR.NO	ARTICAL	AUTHOR
1	THE RELATIONSHIP BETWEEN PERCEIVED AD MORALITY AND BEHAVIORAL INTENTIONS EXPLORING THE MEDIATION EFFECT : INDIAN WOMENS PERSPECTIVE USING STRUCTURAL EQUATION MODELING	ROSHAN KAZI ARCHANA SINGH ADYA SHARMA
2	CAUSES AND CONSEQUENCES OF WORK STRESS AND COPING BEHAVIOUR OF EMPLOYEES : AN ANALYSIS	I ARUL EDISON ANTHONY RAJ SHEEBA JULIUS
3	EFFECT OF INTERNAL MARKETING ON EMPLOYEES PERCEPTION OF THEIR PERFORMANCE	PARINDA V. DOSHI
4	THE RELATIONSHIP BETWEEN ORGANIZATIONAL JUSTICE AND WORK ENGAGEMENT : TRUST AS AMEDIATOR	HIMANI SHARMA REETA YADAV

indian journals of marketing

INDIAN JOURNAL OF MARKETING

MARCH 2018

VOL.48

NO.3

SR.NO	ARTICAL	AUTHOR
1	KNOWLEDGE OUTLOOK OF INDIAN CONSUMERS TOWARDS BHIM APP	A.ARUN KUMAR DARAVATH VIKAS   NAYAK VEDULLA SHEKHAR
2	A RESEARCH ON A COMPARATIVE STUDY OF SOME BRAND SWITCHING MODELS IN MARKETING	RASHMITA SARAN R.J.R.SWAMY
3	“ AFFECTIVE REACTIONS “ OF RURAL AND URBAN VOTERS TO GOVERNMENT CAMPAIGN COMMERCIALS IN MAHARASHTRA	MALLIKA SRIVASTAVA SHUBHANSHU NAIK
4	THE PLEASURE AND THE GUILT IMPULSE PURCHASE AND POST PURCHASE REGRET : A STUDY OF YOUNG INDIAN CONSUMERS	KOKIL JAIN SHALINI GAUTAM DIKSHA PASRICHA