INDIAN JOURNAL OF MARKETING
MARCH 2018
VOL.48
NO.3
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SR.NO
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ARTICAL
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AUTHOR
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1
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KNOWLEDGE OUTLOOK OF INDIAN CONSUMERS TOWARDS BHIM
APP
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A.ARUN KUMAR DARAVATH VIKAS NAYAK
VEDULLA SHEKHAR
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2
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A RESEARCH ON A COMPARATIVE STUDY OF SOME BRAND
SWITCHING MODELS IN MARKETING
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RASHMITA SARAN
R.J.R.SWAMY
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3
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“ AFFECTIVE REACTIONS “ OF RURAL AND URBAN VOTERS TO
GOVERNMENT CAMPAIGN COMMERCIALS IN MAHARASHTRA
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MALLIKA SRIVASTAVA
SHUBHANSHU NAIK
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4
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THE PLEASURE AND THE GUILT IMPULSE PURCHASE AND POST
PURCHASE REGRET : A STUDY OF YOUNG INDIAN CONSUMERS
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KOKIL JAIN
SHALINI GAUTAM
DIKSHA PASRICHA
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