IUP MARKETING MANAGEMENT

FEBRUARY 2018

VOL.XVII

NO.1

SR.NO	ARTICALS	AUTHOR
1	REDUCING PERCEIVED RISK IN PURCHASE OF UNCERTIFIED USED CARS: CONTRIBUTORY FACTORS	VIVEK MISHRA AND BISWAJIT DAS
2	IN-STORE SHOPPING ENVIRONMENT AND IMPULSIVE BUYING WITH SPECIAL REFERENCE TO INDORE CITY	NIDHI JHAWAR AND VIVEK S KUSHWAHA
3	A STUDY OF FACTORS AFFECTING CUSTOMER SHOPPING BEHAVIOR	REKHA ATTRI AND VINAY JAIN
4	THE IMPACT OF WEBSITE DESIGNING FACTORS ON ONLINE PURCHASE INTENTION : EVIDENCE FROM FASHION BRANDS	NIDA RUBAB SHAMEEM SHOUKAT MUHAMMAD SHAHEEN AND KAMRAN YOUSEF SANDHU