INDIAN JOURNAL OF MARKETING
SEP. 2018
VOL.48
NO. 9
|
SR.NO
|
ARTICAL
|
AUTHOR
|
|
1
|
CONCEPTUALIZATION AND MEASUREMENT OF CONSUMER BASED
BRAND EQUITY FOR AIRLINES
|
BALGOPAL SINGH
|
|
2
|
POWER OF SCENT MARKETING TO INFLUENCE CONSUMER
BEHAVIOR
|
RUPA RATHEE
PALLAVI RAJAIN
|
|
3
|
ANALYSIS OF HEALTH DRINKS : WHAT IS SATISFYING
CONSUMERS THIRST?
|
SHIKHA BHAGAT
SHILPA SARVANI RAVI
|
|
4
|
MEASURING SERVICE QUALITY AND ITS RELATIONSHIP WITH
CUSTOMER PATRONAGE AT A CAR DEALERSHIP IN SOUTH AFRICA
|
AJAY K. GARG
|
No comments:
Post a Comment