INDIAN JOURNAL OF MARKETING
OCTOBER 2018
VOL.48
NO. 10
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SR.NO
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ARTICLE
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AUTHOR
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1
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FACTORS INFLUENCING YOUNG CONSUMERS OF ORGANIC FOOD
PRODUCTS TO LEAD A HEALTHY LIFESTYLE
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HEERAH JOSE
MOLI P.KOSHY
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2
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INTENTION TO ADOPT SUSTAINABLE ENERGY : APPLYING THE
THEORY OF PLANNED BEHAVIOUR FRAMEWORK
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CHETAN SRIVASTAVA
G.MAHENDAR
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3
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A STUDY OF MILLENNIALS’S PREFERENCES FOR SOCIAL
MEDIA ADVERTISING IN DELHI NCR
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TAANIKA ARORA
BHAWNA AGARWAL
ARVIND KUMAR
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4
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IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS ON RURAL
CONSUMERS PURCHASE INTENTION TOWARDS MOBILE SIM CARDS: A STUDY CONDUCTED IN
WEST BENGAL
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DEBARUN CHAKRABORTY
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