Thursday, 12 January 2023

INDIAN JOURNAL OF MARKETING JANUARY 2023

 

SR.NO

ARTICLE

               AUTHOR

1

AN EMPIRICAL STUDY TO IDENTIFY CONSUMER BAND RELATIONSHIPS DURING A CRISIS

SUBHAJIT BHATTACHARYA ARUNAVA DALAL NIRMALYA BANDYOPADHYAY

2

A GENDER –BASED COMPARATIVE EVALUATION OF O2O FOOD DELIVERY CHARACTERISTICS : A REQUIREMENTS PRIORITIZATION APPROACH

VAIBHAV AGARWAL RAJENDRA SAHU      ASHUTOSH PANDEY

3

MODELING THE DETERMINANTS OF HOTEL SERVICE BOOKING DURING COVID-19

GARIMA PAL             ASHUTOSH PANDEY

4

ORGANIZATION BRANDING IN THE POST COVID-19 WORLD- AN EMPLOYER AND EMPLOYEE PERSPECTIVE

MONU PANDEY MISHRA         VINAYTOSH MISHRA

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