Monday, 13 February 2023

INDIAN JOURNAL OF MARKETING FEB 2023 NO.02

 

SR.NO

ARTICLE

               AUTHOR

1

MENSTRUAL TRACKING APPS IN INDIA : USER PERCEPTIONS , ATTITUDES , AND IMPLICATIONS

ANANTHU NAIR   PADMAKUMAR K    SAUPARNIKA R KRISHNA

 

2

SALES PROMOTION AND IMPULSE BUYING BEHAVIOR TOWARDS CONSUMER GOODS : THE MEDIATING ROLE OF PURCHASE INTENTION

FARAH YASIN ABDELKHAIR MAMOUN YASEEN BABEKIR SARA SULIMAN MUDAWI        AL. BEISANI AL.AL. ABIAD

 

3

IMPACT OF RETAIL SERVICE QUALITY ON CUSTOMER REACTIONS : THE MEDIATING EFFECT OF RETAILER PERSONALITY

          ABDUL RASHID                            VARSHA ROKADE

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