INDIAN JOURNAL OF MARKETING
JUNE 2024 VOL.54 NO.6
|
SR NO |
CONTENTS |
AUTHOR |
|
1 |
HOW FAR DOES
CONNITIVE DEPLETION IMPACT CINDERELLA SHOPPING? MEDIATION THROUGH HEDONIC AND
UTILLITARIAN VALUE PERCEPTIONS |
Jasmine V.M. Nithin Jose Sruthiya V.N. |
|
2 |
DETERMINANTS OF CONTINUANCE
INTENTION TO USE MOBILE PAYMENTS : A META -ANALYSIS |
Ashique Ali K.A. Rameshkumar
Subramaniam |
|
3 |
HYPER-PERSONALIZATION
IN MOTER INSURANCE : Understanding telematics insurance adoption using the
Extended technology acceptance model |
Rohit Joshi Sunil Mishra Anupama Pardeshi Manpreet Kaur
Bhatia |
|
4 |
Examining the
factors influencing e WOM through
social networking sites and the effect of ewom on costumers’ purchase
intention |
Jyakshi Sharma Bhawna Agarwal N. Malati |
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