INDIAN JOURNAL OF MARKETING
JAN 2025
VOL.55. NO.01
|
SR.NO |
ARTICLE |
AUTHOR |
|
1 |
PREDICTING BRAND
LOYALTY TO MANUFACTURER – SPONSORED BRANDS IN AN OMNICHANNEL ENVIRONMENT : A
CONFIGURATIONAL PERSPECTIVE |
DINESH SHRMA TAPAN KUMAR PANDA SUNIL SAHADEV |
|
2 |
ACTUAL USAGE
BEHAVIOR TOWARD GENERATIVE AL-BASED FASHION SHOPPING PLATFORMS ( GAIFSP) :
PERSPECTIVES FROM DELONE AND MCLEAN’S INFORMATION SYSTEMS SUCCCESS MODEL |
DEBARUN CHAKRABORTY |
|
3 |
A META-ANALYTICAL
APPROACH TO COGNIZE THE POOLED EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON
FIRM PERFORMANCE |
SUBHAISH DAS AMIYA KUMAR
MOHAPATRA SHAILESH PANDEY YAYATI NAYAK |
|
4 |
CONSUMERS’ORGANIC
FOOD PURCHASE BEHAVIOR IN BANGLADESH : AN EXTENDED THEORY OF PLANNED BEHAVIOR
APPROACH |
SHAMIMA EASMIN
SHANTA MD.JULHAZ HOSSAIN RUMANA BISWAS AD. ABDUL ALIM MST.ANJUMAN ARA |
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