Monday, 3 February 2025

New journals

 

Case Folio                                                                              Vol:24           No:4

Sr.No

Name

Author

1

Zepto: Redefining the Indian online grocery market

Smita Ray and manish Agarwal

2

Hemalatha Annamalai: Woman pioneer of india’s electric vehicle revolution

Koti Vinod babu and V Namratha Prasad

3

OYO’s success story

Arnaz Kaizad Wadia

4

Marketing and growth strategies of MD hygiene Pvt.Ltd: A healthcare and hygiene Indian brand

Priyanka Rawal and Ankush Sharma

5

Technological Transformation at McDonald’s

Chandan A Chavadi,Pradeep P, Bhartrihari Pandiya and Ravindran K

 

 

Prabandhan : Indian Journal of Marketing          Vol:18                   No: 1

Sr.No

Name

Author

1

Work alienation among women in the hospitality sector in India

Prashant Mehta, Jayanta Banerjee

2

Service failure as service quality indicator for healthcare during the pandemic

Purna Chandra Mishra, Brajaballav Kar, Nilamadhab Kar, Damodar Jena

3

Impact of Supervisor’s support on job performance : The Mediating role of Idiosyncratic deals and prosocial motivation

Pratibha Barik, Minal Uprety, Amiya Kumar Mohapatra, Savitha G. R

4

Consumer Acceptance of green fuel in Indian retail fuel outlets: developing a conceptual model using behavioral reasoning theory (BRT)

Manash Routray, Uttam kumar Jha, Arunangshu Giri

 

 

 

 

 

 

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