INDIAN JOURNAL OF MARKETING

INDIAN JOURNAL OF MARKETING
Jan-18
VOL.48
ISSUE .1
SR.NO ARTICLE AUTHOR
1 TheRelationship between retail experience, customer satisfaction,and behavioral Intention: Exploring the consumer shopping behavior in unorganized retail settings Anuradha Agarwal
Maithili R.P.singh

2 Investtigationg the empirical relationship between service quality trust satisfaction and intention of customers purchasing life insurance products Shrikant Krupasindhu panigrahi
Noor Azlinna Azizan
Muhammad Waris Ali Khan
3 Role of conviction in the impact of electronic word of mouth on purchase intention for Financial products and services Shantanu Prasad
Subhasis Sen

4 Influence of Ambient perfumes on consumer spending behaviour : Astudy among Apparel shoppers in an indian Setting Joji Alex N.
Parvathy Menon