GLS University
Bachelor of Business
Administration (BBA)
(Accounting & Finance,
Marketing Management and International Business)
Preface
GLS University’s
Bachelor of Business Administration programme (BBA) is the culmination of
around 18 years of academic experience of its two institutes N R Institute of
Business Administration and GLS (J P Shah) Institute of Business
Administration. This undergraduate management programme has a special emphasis
on current, industry-relevant education with a strong skill and value
orientation.
BBA programme
designed by Faculty of Business Administration (formerly known as GLS (J P
Shah) Institute of Business administration
is designed to provide participants with in-depth conceptual clarity in
fundamental principles of management, an opportunity to obtain specialized
training in one of the three areas of Accounting & Finance, Marketing
Management and International Business, a rigorous training in communication
spread over the five semesters of the programme and a choice of elective
courses that broaden the student’s perspective and give a range of exposures
across multiple disciplines.
GLS University
will capitalize on its extremely strong industry interaction to provide ongoing
industry exposure in the form of guest lectures, industrial visits,
subject-related projects, summer internship and grand project, which will
create a robust connection between theoretical concepts and practical
application.
The programme has
been designed targeting specific outcomes in terms of concepts, skills and
values for the students at each year of the 3-year course. This gradual
progression will ensure that students emerge from the programme ready for
higher education, placement in the corporate sector or starting their own
venture.
Broad Objectives of the
Programme
The broad
objectives of this BBA programme are as under:
·
To equip students with academic knowledge and
understanding of the theory, principles and conceptual framework of business
administration and subjects allied to it
·
To inculcate extensively – along with
theoretical knowledge sharing – various skills (viz., Presentations, rapid
reading, geo political awareness, time management, team-building, leadership)
needed for managerial effectiveness
·
To promote knowledge through research – both applied and
conceptual relevant to management
·
To instill in students the ability to think, evaluate and
analyze complex situations critically and thus by, hone problem solving skills
·
To enhance the decision – making skills and administrative competence
of students
·
To develop strong communication skills supporting
their role as future managers
·
To motivate students to apply management techniques to new
and innovative areas of management
Framework
The BBA programme
has evolved in response to the changing environment and industry requirements.
The changing academic scenario as well as business environment has led us to
upgrade BBA programme with the intention to make it self-sufficient for most of
the students. Therefore, the institute has offered three specialization streams
to choose from: Accounting & Finance, Marketing Management and
International Business. The first year contains core courses which are common
to all students. Students are allowed to choose from the afore-said streams as
per their academic performance and area of interest from the second year. Such
structure gives students the opportunity to choose courses from a domain of
their interest coupled with the freedom to explore other areas at work or when
they pursued any post graduate program. . An extremely well-designed
communication skills training package is spread over six semesters in the form
of Foundation Courses and acts as the mainstay of the entire programme. A range
of elective courses are offered to complement their proficiency in domain area.
Programme Structure
The BBA programme comprises six semesters over three
years. A student needs to obtain 140 credits over six semesters to obtain the
BBA degree.
F.Y BBA Course structure
SEMESTER I
|
|||||
Course
Code
|
Core Courses
|
Credits
|
|||
170101101
|
Fundamentals
of Management
|
3
|
|||
170101102
|
Principles
of Economics (Micro)
|
3
|
|||
170101103
|
General
English
|
3
|
|||
170101104
|
Business
Mathematics
|
3
|
|||
170101105
|
Fundamentals
of Accounting
|
3
|
|||
170101106
|
Fundamentals
of Financial Management
|
3
|
|||
Foundation Course
|
|||||
170102101
|
IT Tools in Business Communication
|
3
|
|||
Elective Courses (any 1 out of 4)*
|
|||||
170103101
|
Foreign
Language I
( French)
|
2
|
|||
170103102
|
Management
Lessons from Mythology
|
||||
170103103
|
Indian
Culture through Performing Arts
|
||||
170103104
|
Indian Constitution
|
||||
23
|
|||||
SEMESTER II
|
|||||
Core Courses
|
Credits
|
||||
170101201
|
Production
Management
|
3
|
|||
170101202
|
Principles
of Economics (Macro)
|
3
|
|||
170101203
|
Fundamentals
of Marketing
|
3
|
|||
170101204
|
Critical
Thinking
|
3
|
|||
170101205
|
Introduction
to Financial Markets & Institutions
|
3
|
|||
170101206
|
Business
Ethics
|
3
|
|||
Foundation Course
|
|||||
170102201
|
Basics of Communication and Personality
Development
|
3
|
|||
Elective Courses
|
|||||
170103201
|
Environment Management
|
2
|
|||
23
|
|||||
SEMESTER III
|
||
Core Courses
|
Credits
|
|
170101301
|
Introduction to Service Marketing
|
3
|
170101302
|
Statistics for Business Decisions
|
3
|
170101303
|
Managing People
|
3
|
170101304
|
Entrepreneurship Process and Behaviour
|
3
|
170101305
|
Managerial Economics
|
3
|
170104351
|
Corporate Accounting
|
3
|
170104311
|
Consumer and Culture Theory
|
|
170104371
|
International Marketing Management
|
|
Foundation
Course
|
||
170102301
|
Interpersonal Communication I
|
3
|
Elective
Courses (any 1 out of 4)*
|
||
170103301
|
Foreign Language II
( French)
|
2
|
170103302
|
Still Photography and Movie making
|
|
170103303
|
Leadership Influence and Power
|
|
170103304
|
Business Stories of
Gujarat
|
|
23
|
||
SEMESTER IV
|
||
Core Courses
|
Credits
|
|
170101401
|
Industrial Economics
|
3
|
170101402
|
Digital Marketing
|
3
|
170101403
|
Psychology for Managers
|
3
|
170101404
|
Intro. to Research Methodology
|
3
|
170101405
|
Practical Studies
|
3
|
170104451
|
Cost & Management Accounting
|
3
|
170104411
|
Integrated Marketing Communications
|
|
170104471
|
International Financial Management
|
|
Foundation
Course
|
||
170102401
|
Interpersonal Communication II
|
3
|
Elective
Courses (any 1 out of 4)*
|
||
170103401
|
Foreign Language III ( French)
|
2
|
170103402
|
Vedic Mathematics
|
|
170103403
|
Creativity and Innovation
|
|
170103404
|
Gender Equality
|
|
23
|
||
SEMESTER V
|
||
Core Courses
|
Credits
|
|
170101501
|
Legal Aspects Of Business
|
3
|
170101502
|
Business Environment
|
3
|
170101503
|
Managerial Competencies and
Career Development
|
3
|
170101504
|
Research Methodologies tools
and analysis
|
3
|
170104551
|
Corporate Finance I
|
3
|
170104511
|
Sales and Distribution Management
|
|
170104571
|
International HRM
|
|
170104552
|
Security Analysis & Portfolio Management
|
3
|
170104512
|
Product and Brand Management
|
|
170104572
|
International Supply Chain & Logistics Management
|
|
Foundation
Course
|
||
170102501
|
Analytical Communication I
|
3
|
Elective Courses
(any 1 out of 4)*
|
||
170103501
|
Banking Theory &
Practices
|
3
|
170103502
|
Management Information System
|
|
170103503
|
Business Opportunity Identification & Feasibility
|
|
170103504
|
Organizational Development
|
|
24
|
||
|
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