INDIAN JOURNAL OF MARKETING
FEBRUARY2018
VOL.48
NO.2
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SR.NO
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ARTICAL
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AUTHOR
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1
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A CONCEPTUAL MODEL OF HELPFULNESS OF ONLINE REVIEWS
IN A BLINK
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SANJAY BHALE
KETAN TONGARE
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2
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APPLICATION OF RIDIT ANALYSIS IN PRIORRITIZING
PERCEIVED SERVICE QUALITY DIMENSIONS OF MANAGEMNET GRADUATES IN INDIAN
UNIVERSITIES
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VIVEK KUMAR PATHAK
ASHIM KUMAR DAS
RAJEEV KUMAR PANDA
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3
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BRAND PERSONALITY IN POLITICS : SCALE DEVELOPMENT
AND VALIDATION
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KRISHAN GOPAL
RAJESH VERMA
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4
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DETERMINANTS OF PREFERENCE OF MILK AND MILK PRODUCTS
: THE CASE OF RURAL AND URBAN AREAS IN KANCHIPURAM DISTRICT OF TAMILNADU
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S.RAMESHKUMAR
A.VIKRAMAN
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