INDIAN JOURNAL OF MARKETING
MAY 2018
VOL.48
NO.5
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SR.NO
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ARTICAL
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AUTHOR
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1
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A STUDY OF CONSUMERS’ATTITUDE TOWARDS ONLINE PRIVATE
LABEL BRANDS USING THE TRI-COMPONETS MODEL
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RUCHITA PANGRIYA
RUPESH KUMAR M.
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2
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EXAMINING THE ROLE OF INTENTION AND PERCEIVED
BEHAVIORAL CONTROL ON PURCHASE OF ETHICAL PRODUCTS IN RWANDA
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MUKANDOLI DENYSE
DEEPAK BHAGAT
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3
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BUYING BEHAVIOUR OF HERBAL COSMETICS BY WOMEN
CONSUMERS: AN EXPLORATORY STUDY IN KOLKATA
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DIBYENDU CHATTARAJ
RABIN MAZUMDER
SAHANA LAHIRI
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4
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CONSUMERS OF FIREWORKS AND POLLUTION IN INDIA:
IMPLICATIONS FOR MARKETERS AND STATE POLICY
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BHAVNEET KAUR
VIJAY KUMAR KAUL
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