PRABANDHAN : INDIAN JOURNAL OF MANAGEMENT

MAY  2018

VOL.11

NO.5

SR NO	ARTICAL	AUTHOR
1	THE PROFESSIONAL DILEMMA –TO WIELD THE STICK FOR ONCE OR TO YIELD YET AGAIN : A CASE ANALYSIS	SUGATA DATTA N.BINDU MADHAVI
2	COMPETENCY IDENTIFICATION OF SALESPERSONS THROUGH BEHAVIORAL EVENT INTERVIEWS : EVIDENCE FROM THE OIL INDUSTRY	MUKESH RANJAN DAS PRAMOD PATHAK SAUMYA SINGH
3	STUDY OF VALUE CHAIN OF INDIAN TEXTILE HANDICRAFTS : A CASE OF LUCKNOW CHIKANKARI	JAGRITI SINGH ALPANA SRIVASTAVA MAYA KANT AWASTHI
4	THE IMPACT OF INTEGRATED MARKETING COMMUNICATION (IMC) TOOLS ON LEARNING IN B- SCHOOLS : A STUDY	GEETA NEMA KAVITA KASLIWAL