IUP MARKETING MANAGEMENT
MAY 2018
VOL.XVII
NO.02
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SR.NO
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ARTICAL
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AUTHOR
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PAGE NO
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1
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INFLUENCE OF DEMOGRAPHIC FACTORS ON NON-USERS,PERCEPTION TOWARDS
GREEN COSMETIC A STUDY IN AND AROUND KOLKATA ,INDIA
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SUDIPTA MAJUMDAR AND SUKANTA CHANDRA SWAIN
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7
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2
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FACTORS INFLUENCING CONSUMERS CHOICE OF RETAIL STORE FORMAT IN
ASSAM ,INDIA
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PRADEEP KUMAR DEKA
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22
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3
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CUSTOMER SATISFACTION AND LOYALTY RELATIONSHIP : THE MEDIATING
ROLE OF TRUST
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SEEMANT KUMAR YADAV
VIVEK AGRAWAL UTKAL KHANDELWAL AND
VIKAS TRIPATHI
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38
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4
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CONSUMER COMPLAINT BEHAVIOR AND DEFECTION: THE MODERATING ROLE OF
DEMOGRAPHIC FACTORS AND SWITCHING COST
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HAFIZ MUHAMMAD TAHIR
ZEESHAN AKBAR BUTTAR AND
IMTIAZ AHMAD
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58
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