Topic: Role
of AI in transforming HR practices | The Financial Express
Area: HRM

By Ranjini Chakraborty
When the influencer comedian Aiyyo
Shraddha’s hilarious video went viral on social media earlier this
year, it was not only for the satirical take on layoffs and technology but also
for what she spoke about HR that found great resonance with the community.
The caustic humor that she
doled out gave a true and interesting perspective on what the year ahead will
look like and sure, it did. With the world that is experimenting with Open AI,
chatbot like ChatGPT there is much that AI will do to transform and reform the
role of HR too.
Here is my dig on the role and influence of ‘AI in
HR ‘-
AI in HR
With its direct intervention to monitor
employees’ performance through stack ranking, behavior and engagement, AI will
provide HR teams with valuable insights.
From analyzing employee data, such as emails, chats
and work patterns, to detect signs of burnout, disengagement or even
misconduct, AI will work as a measure and tool both to improvise communication
between HR and employees across organization structures.
Hiring and other support
AI has always been part of recruitment process –
Initial interviews conducted by chatbot are now like a SOP. These processes
saves time, enhance efficiency and effectiveness . While these are a few
common practice that AI will continue to deliver upon, there will also be wide
range of tasks, like employee records management, payroll,
onboarding- Verifying employee documents , induction
training and performance management that AI will now take over
completely.
Breathing life into employee engagement
initiatives
As AI enables HR professionals in leveraging
machine learning and algorithms to streamline work processes. It will further
help in, if not eliminating, then reducing biases, which will further enhance
analysis and decision-making of HR . From customizing employee training
programs to , creating data-based career paths for each individual instead of
traditional generic approach, AI will help employees gain in-demand business
skills per their competence and merit. It will further help scout and match up
the talent from within the organization for, growth, promotion, and career
development opportunities which would have otherwise gone untapped or
unnoticed.
For all of its benefits, AI is not
flawless and comes with its own pack of challenges
It still requires human programming, which means
there’s room for potential errors and biases. If used too frequently to replace
regular human interactions, the technology can start to make work environment
distant and alienating.
This, in turn, can be counterproductive and may
even hurt employee satisfaction which can lead to negative retention rates in
the organization.
The flipside to AI in HR
Too much of AI intervention can be detrimental for
the organization and its employees.
So, we need to watch-out for pitfalls before
integrating machine learning and other ‘smart’ technology into every process.
Even machines can err!
Errors in the programming can result in
misinterpretation of data, so before leaving important reports analysis and
decision-making entirely up to AI, we need to keep a close watch on likely
errors that can be machine generated.
Perpetuating biases in hiring
Use of AI in sorting candidatures can still
unintentionally set biases and eliminate qualified, diverse profiles. This can
well happen in case the initial parameters set up in the program
include implicit bias. For instance, job boards use algorithms to reflect
job applications, however very often the algorithms targets and shows up the
profile to the candidates, that it analyzes as the suitable candidature. This
process of automation can reinforce stereotypes around specific roles.
Some decisions will always need human
intervention
AI is great at analyzing data and presenting useful
conclusions however, it can’t always pick on important, non-technical nuances.
Ethics, culture, values, emotional intelligence, empathy are much beyond the
purview of AI. In HR, we often need to apply the concept of collaborative
intelligence specially while delegating tasks. Assigning jobs that require
human discernment to read nonverbal cues or tap into emotional intelligence. AI
can be a great support mechanism which focuses on optimizing HR-related
procedures, however the ones which need emotional response, will always require
human intervention.
Increased risks to cybersecurity
Sharing sensitive personal or company data through
apps leave us open to cyberattacks or identity theft. As chatbots and
applications which are great vehicle for streamlining routine HR transactions
can also be easy and soft targets for hackers.
Integration into existing systems
One of the most common challenges faced while
implementing AI solutions is integration into the existing systems, such as CRM
or ERP systems. The process can be complex and require careful planning to
ensure that the AI system works seamlessly with the existing infrastructure.
Businesses need to work closely with IT department or a third-party specialist.
Compatibility, data transfer, security are few prime challenges that needs to
overcome before such integration.
Talent & cost challenges
AI is a complex field and requires specialized
skills and expertise. Many businesses struggle to find and hire employees with
these skills to develop and implement AI solutions. To overcome this hurdle,
businesses need to invest in training and development programs which then comes
at a considerable cost.
Developing and implementing AI solutions is often
expensive, especially for small and medium-sized businesses. The hardware,
software, and personnel cost can add up quickly, making it difficult for some
businesses to justify the investment.
Careful evaluation of the ROI vis a via its
potential benefits like increased efficiency, improved decision-making, and
cost savings can help organization arrive rational conclusions.
In the end,
No technology can fully replace humans. Even
AI-based tools that automate tasks are made by humans and, therefore, prone to
errors.
While Artificial intelligence will continue to have
a huge place in HR. We need to remember the keys that will help us take
advantage of its upside and work our ways through the challenges posed by it.
With the right approach, we can integrate AI
successfully into HR processes and keep the business ahead in today’s evolving
workplace.
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