SEM.3 CONSUMER AND CULTURE THEORY PRACTICAL ASSIGNMENT

GLS UNIVERSITY’S

FACULTY BUSINESS ADMINISTRATION (GLSBBA)

PRACTICAL ASSIGNMENT 2019-20

SY BBA: SEMESTER III

SUBJECT CODE: CORE COURSE: 170104311

 CONSUMER AND CULTURE THEORY (SE)

TOPIC: CASE ANALYSIS AND PRESENTATION

This is a group assignment comprising of 10 members each. Each group will be allotted any one case from the following:

Please refer the book titled “Consumer Behaviour” by Rajneesh Krishna for the cases
1	The Case of Tractor Owners
2	The Case of Andhra Cotton Farmers
3	Tractor Consumption in a Village Community
4	Purchase process in a joint family
5	The case of Tea Class
6	A storm in a Teacup
7	Case of Motorcycle Perception
8	Building a Successful Online Business: Overcoming Attitudinal Barriers
9	Gaming in the Indian Context

(TO BE CONTINUED…)

A case study analysis must not merely summarize the case. It should identify key issues and problems, outline and assess alternative courses of action, and draw appropriate conclusions. The case study analysis can be broken down into the following steps:

1.       Identify the most important facts surrounding the case.

2.       Identify the key issue or issues.

3.       Specify alternative courses of action.

4.       Evaluate each course of action.

5.       Recommend the best course of action.

In case of questions given in the case, those need to be answered as well.

The assignment should be according to the following format:

·        Word document file, Cover page including title, second page with group details, followed by the table of contents, then main project content, later conclusion, suggestion and bibliography

·        Format: Times new roman, justified alignment, Headings font size 14-18, main text font size 12 only.

·        Submission must consist of both report and presentation in hard copy format.

Assignment to be submitted to:

Dr. Vineeta Anand and Prof. Sonal Gogri