GLS UNIVERSITY’S
FACULTY BUSINESS ADMINISTRATION (GLSBBA)
PRACTICAL
ASSIGNMENT 2019-20
SY BBA: SEMESTER
III
SUBJECT CODE: CORE COURSE: 170101304
ENTREPRENEURSHIP PROCESS AND BEHAVIOUR
The group can choose between Assignment A
and Assignment B
ASSIGNMENT
A: Detail Submission (10 marks) + short viva (5 marks)
·
Each
group would be of 10 members each
·
Each
group would be given one of the following topics
1. Search the business press (Business
Week, Fortune, The Wall Street Journal, and others) to identify future
entrepreneurial opportunities. These opportunities may meet any of Schumpeter’s
criteria.
·
What
different options would an entrepreneur have in developing these opportunities?
·
Could
you develop these?
·
Distinguish
between the opportunities of which you could take advantage and those that you
could not, even though others might be able to.
2.
Interview an entrepreneur. Find out what “rules” he or she followed to become a
successful entrepreneur. Ask your entrepreneur if he or she agrees with Sam
Walton’s rule 10.
(TO BE
CONTINUED….)
|
Rule 1: Commit
to your business and believe in it.
Rule 2: Share
your profits with your partners (employees).
Rule 3: Motivate
your partners, challenge them, and keep score.
Rule 4:
Communicate everything.
Rule 5:
Appreciate your associates with wellchosen words.
Rule 6:
Celebrate your successes.
Rule 7: Listen
to everyone and get them talking.
Rule 8: Exceed
your customers’ expectations.
Rule 9: Control
your expenses.
Rule 10: BREAK
ALL THE RULES. Swim upstream. Go the other way.
|
3.
Interview a government official in your city or county. How does this person
view entrepreneurship? What does the government do to encourage or discourage
entrepreneurship? Why do they do this?
4. Read a non business book or article
about entrepreneurship. (Hint: Go to the library.) Or see a video that depicts
entrepreneurs in action. How is entrepreneurship treated in this material? How
does it complement or add to the economic and managerial approach we take in
the business school?
5. Construct your own entrepreneurial
resume. This resume should emphasize your entrepreneurial experience, skills
and abilities. The format should be:
• Name and contact
information at the top
• Entrepreneurial objective next
•
Body of the resume: List your experience, most recent to earliest in this
section. Emphasize things that are entrepreneurial. Words that are
entrepreneurial descriptors include: initiated, founded, developed, designed,
created, originated, organized, implemented.
•
References. Show off your connections and list influential people you might
know or might know you.
6.
Here is a list of problems to help students develop a business idea. Perform an
environmental analysis on one of these and then develop five business ideas
that would help solve the problem.
·
Traffic
in big cities is too heavy during rush hour.
·
Cybercrime
is spreading.
·
There
are so few chances for married people to have some time to themselves.
·
Older
people complain about their aches and pains all the time.
·
Getting
documents (licenses, permits, certificates, etc.) from the government takes
forever.
(TO
BE CONTINUED….)
·
Public
and municipal services are constantly deteriorating.
·
It
is a bother to make a good cup of coffee in the office.
·
Children
play too many violent video games.
·
Minor
surgery is only minor when someone else is having it.
·
Too
many people do not really understand the value of an online degree program.
7. developing a
business idea
1. Exercise envisioning. Sit in a quiet and
dark room and begin to think about what kind of business you would like to
start. Close your eyes and let your mind’s eye see yourself working in that
business. What do you see? Is it a manufacturing business, a service or retail
outlet, a construction site, or something else? Notice the physical setting and
the people. What are they doing? Which are employees and which are customers?
Are the people happy? Busy? Confused?
2. Develop 20
ideas for a new business. Make the 20 ideas into 100 ideas, no matter how unusual
or apparently strange. Sort the ideas into the 10 best, and make the concepts
more original. At the end of the exercise, you should have 20 to 30 truly
creative new business ideas.
3. For each of the group or individual’s best
ideas, do the following short assignment:
a. Describe the business in 25 words or less.
The description should include the product/service, the customer, and the
technology employed.
b.
Describe the opportunity that you believe this business exploits. In other
words, why do you think this is a great business idea?
c. Describe the resources you believe you
would need to execute this new venture idea.
d.
What will be the source of competitive
advantage?
e..
Estimate how much money it would cost to actually get this business started.
The estimate will be very rough, but try to make an educated guess.
Or
ASSIGNMENT
B: Social Welfare Project / Live Action Project (10 marks) + short viva (5 marks)
The Group can pick up one unorganized
sector set up and work closely with them firstly to understand their business
functioning and secondly could apply the technical skills they possess
practical and bring solution to daily life/ existential issues the business
might be exposed too
|
ASSESMENT DETAILS
|
MARKS
|
|
Presentation ( I,II )
|
10 MARKS
|
|
Write up (I,II )
|
05 Marks
|
|
Theory Assignment
|
10 Marks
|
|
TOTAL
|
25 Marks
|
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