GLS UNIVERSITY’S
FACULTY BUSINESS ADMINISTRATION (GLSBBA)
THEORY ASSIGNMENT
2019-20
TY BBA: SEMESTER
V
SUBJECT CODE: CORE COURSE: 170104512
PRODUCT AND BRAND MANAGEMENT (SE)
PART : 3 Video Links
and Impromptu Quiz
Five
Video Links shall be provided and an individual has to give a 1 page writeup of
what were the main learnings from each of the video.
1) Consumer
Behaviors: Catherine Roe at TEDxUChicago 2012
2) Consumer
Culture: The Day Your Baby's Wardrobe Became Better Than Yours | Vigga Svensson
| TEDxKEA
3) The
Power of Consumerism: With Great Power Comes Great Responsibility | Daniel
Dubois | TEDxSFU
4) How
social consumerism can change the world | Andre Angel | TEDxPlano
5) TEDxNTU
- Anna Leybina - Consumerism & its effect on Happiness
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