SEM.3 IMM THEORY ASSIGNMENT

GLS UNIVERSITY’S

FACULTY BUSINESS ADMINISTRATION (GLSBBA)

THEORY ASSIGNMENT 2019-20

SY BBA: SEMESTER III

SUBJECT CODE: CORE COURSE: 170104371

 INTERNATIONAL MARKETING MANAGEMENT (SE)

1.                Explain the difference between Domestic and International Marketing

2.                Explain the importance of Market scanning

3.                Explain the overview of international trade of India

4.                Explain the major consideration for segmentation and targeting of International Marketing

5.                Explain Selection of International   Market Entry Modes