SEM.3 SERVICE MARKETING THEORY ASSIGNMENT

GLS UNIVERSITY’S

FACULTY BUSINESS ADMINISTRATION (GLSBBA)

THEORY ASSIGNMENT 2019-20

SY BBA: SEMESTER III

SUBJECT CODE: CORE COURSE: 170101301

 INTRODUCTION TO SERVICE MARKETING

1.    Characteristics & classification of services

2.    Explain the concept of services blue print with example

3.    Explain the interactive external and internal marketing with reference to service.

4.    Explain the quality dimensions and gap model.

5.    How service marketing is more challenging keeping in mind managing capacity & demand.