SEM.3 CONSUMER AND CULTURE THEORY ASSIGNMENT

GLS UNIVERSITY’S

FACULTY BUSINESS ADMINISTRATION (GLSBBA)

THEORY ASSIGNMENT 2019-20

SY BBA: SEMESTER III

SUBJECT CODE: CORE COURSE: 170104311

 CONSUMER AND CULTURE THEORY (SE)

1.    Discuss the Impact of New Technology on Marketing in detail.

2.    Write a short note on Freudian Theory of personality.

3.    Explain the Classical Conditioning Theory in detail with suitable example.

4.    Discuss the stages of the Family Life Cycle in brief.

5.    Describe the model of Consumer Decision Making.