SEM.5 S& D MANAGEMENT PRACTICAL ASSIGNMENT

GLS UNIVERSITY’S

FACULTY BUSINESS ADMINISTRATION (GLSBBA)

PRACTICAL ASSIGNMENT 2019-20

TY BBA: SEMESTER V

SUBJECT CODE: CORE COURSE: 170104511

 SALES AND DISTRIBUTION MANAGEMENT (SE)

TOPIC: CASE PRESENTATION

Each group will be allotted any one case from the following:

Please refer the book titled “Sales and Distribution Management” by Tapan Panda and Sunil Sahadev for the cases
1	1.1 Vishal Julka’s Dilemma
2	1.2 GE Countrywide
3	5.1 Godrej Lifespace
4	7.1 Territorial Design of German Remedies 7.2 Maruti Udyog Limited: Sales and Spares
5	7.3 Blow Plast India Limited: Eastern Zone Sales
6	7.4 Geometric Software
7	8.1 Videocon International Limited
	(TO BE CONTINUED….)
8	8.2 Tuncan Fertilizers
9	8.3 Wizer Technologies
10	20.1 Global Agro Products

A case study analysis must not merely summarize the case. It should identify key issues and problems, outline and assess alternative courses of action, and draw appropriate conclusions. The case study analysis can be broken down into the following steps:

1.       Identify the most important facts surrounding the case.

2.       Identify the key issue or issues.

3.       Specify alternative courses of action.

4.       Evaluate each course of action.

5.       Recommend the best course of action.

In case of questions given in the case, those need to be answered as well.

The assignment should be according to the following format:

·        Word document file, Cover page including title, second page with group details, followed by the table of contents, then main project content, later conclusion, suggestion and bibliography

·        Format: Times new roman, justified alignment, Headings font size 14-18, main text font size 12 only.

·        Submission must consist of both report and presentation in hard copy format

Assignment to be submitted to:

Prof. Sonal Gogri