SEM.3 SERVICE MGT PRACTICAL ASSIGNMENT

GLS UNIVERSITY’S

FACULTY BUSINESS ADMINISTRATION (GLSBBA)

PRACTICAL ASSIGNMENT 2019-20

SY BBA: SEMESTER III

SUBJECT CODE: CORE COURSE: 170101301

 INTRODUCTION TO SERVICE MARKETING

1.     Visit the facilities of 2 competing service firms in the same industry, such as two retailers, restaurants or hotels and discussed their 7P’s.

2.     Review the five dimensions of service quality. What do they mean in the context of (a) an industrial repair shop,(b) a retail bank,(c) a big 4 accounting firm.

3.     In what ways can you, as a consumer, help to improve productivity for at least five service organisations that you patronize? What distinctive characteristics of each service make some of these actions possible?

4.     Review the 10 proposition on the psychology of waiting lines. Which are the most relevant in

(1) a city bus stop on a cold, dark evening

(2) check –in for a flight at the airport

(3) a doctor’s office where patients are seated

(4) a ticket line for a football game that is expected to be a sell-out.

5.     Discuss the blue print of any service industry.

6.     Discuss the service flower of any service industry.